Stanford d.school Design Thinking Process

Step 1: Empathy = Really get to know your user Use human-centered design process, which puts the user squarely at the center of the process. When designing, you start with identifying who you want to design for (your user) and really get to know them. 3 ways to get to know our user: Observation (what we observe them doing, in the environment we want to design for as well as in other similar and different environments, so we really get to know how they live and work, what they value, etc., ...

 Simon Baron-Cohen: Radical Behaviorism

The central idea of Radical Behaviorism—that all behavior can be explained as the result of learned associations between a stimulus and a response, reinforced or extinguished through reward and/or punishment—stems from the early 20th century psychologists B.F. Skinner (at Harvard) and John B. Watson (at John Hopkins). Radical Behaviorism came under public attack when Skinner's book Verbal Behavior (published in 1957) received a critical review by cognitivist-linguist Noam Chomsky in 1959 in t...

 Speciesization in a Test Tube

We can even see the origin of new, ecologically diverse bacterial species, all within a single laboratory flask. Paul Rainey and his colleagues at Oxford University placed a strain of the bacteria Pseudomonas fluorescens in a small vessel containing nutrient broth, and simply watched it. (It’s surprising but true that such a vessel actually contains diverse environments. Oxygen concentration, for example, is highest on the top and lowest on the bottom.) Within ten days—no more than a few hund...

 Temperament in Babies as an Evolutionary Adaptation

It might also be difficult to extend the categories of temperament across cultures when the categories mean different things in different environments. For example, "difficult" babies in Western cultures are those who do not sleep for long periods and those who cry. Under a different caretaking package, these reactions would not even show up. More important, there is no reason to assume that what is "bad" in one culture will end up "bad" in another culture. Dutch researcher Marten de Vries fo...